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MOVIES – SOUNDS LIKE YOU’RE IN A CINEMA
MUSIC – SOUNDS LIKE YOU’RE AT A LIVE CONCERT
GAMES – SOUNDS LIKE YOU’VE DROPPED INTO A BATTLEFIELD

The multi-award-winning Super X-Fi®
brings the magic of holography in audio, for headphones.

SUPER X-FI® FOR A PERSONALIZED AUDIO EXPERIENCE

makes headphones sound as good as the real thing

NORMAL HEADPHONE AUDIO IS CLAUSTROPHOBIC

Regular headphones pump sound directly into our ears. This sounds unnatural, claustrophobic and acoustically wrong.

SUPER X-FI RECREATES THE SOUNDSTAGE OF A SET OF SPEAKERS FOR HEADPHONES

Super X-Fi technology uses computational audio to recreate the listening experience of a high-end multi-speaker system in a professional studio, and delivers the same expansive natural experience - with the same original depth, detail, realism, and spaciousness - in headphones.

PERSONALIZED AUDIO FOR YOUR EARS

Super X-Fi leverages complex algorithms and computationally intensive techniques to custom fit audio, for every individual, through a sophisticated Head and Ear-Mapping process. For the end-user, It’s as easy as taking pictures of the ears and head. The end result is personalized sound, just for you.

FOR ALL TYPES OF CONTENT

All audio piped through SXFI series of products is capable of delivering the ground-breaking technology personalized to your ears. This includes even streamed content from Spotify, YouTube, Netflix, and more!

MOVIES

When you are watching movies or videos, Super X-Fi is capable of transforming them into a full-fledged, cinematic audio experience. Hear sounds and accurate positional audio cues like they were coming from speakers all around you, including the subwoofer, even though you’re wearing headphones. It’s like bringing a cinema’s sound system everywhere you go!

MUSIC

When listening to music with Super X-Fi, you will feel as if you were in the same venue as the artist. Hear the same expanded soundstage like you were at the live concert. Even mono tracks will suddenly sound glorious.

GAMES

Super X-Fi transforms all your headphone gaming content into a full-blown immersive cinematic audio experience. You will be transported into the thick of the action where you will hear explosions and gunfire all around you.

VOICE CONTENT

With Super X-Fi, spoken word content (such as phone calls, podcasts, and audio books) takes on a natural lifelike quality where you will feel as if the narrator was in front of you, instead of a voice trapped in your head. This allows your brain to absorb the message much easier without you suffering the effects of headphone fatigue.

SXFI SERIES OF SUPER X-FI PRODUCTS


CREATIVE SXFI® AMP

(FOR ANDROID, PC, MAC, PS4, & NINTENDO SWITCH USERS)

Super X-Fi Headphone Amp for Android Users

CREATIVE SXFI® AIR

(FOR IPHONE, ANDROID, PC, MAC, PS4, & NINTENDO SWITCH USERS)

Bluetooth and USB Headphones with Built-In Super X-Fi Technology for Personalized Audio Holography

CREATIVE SXFI® AIR C

(FOR PC, MAC, PS4, & NINTENDO SWITCH USERS)

USB Headset with Built-In Super X-Fi Technology for Personalized Audio Holography

EXPERT REVIEWS


...the results were nothing short of amazing. The headphones didn't feel like headphones anymore.

Few things in technology are guaranteed to bring you actual joy, but Super X-Fi might just quality for that list.

SXFI AMP has dramatically changed how I enjoy music... making it difficult to return to listening without it.

To bring this to a dongle that would work with any headphones and be super affordable, that's really the HOLY GRAIL of headphone processing technology.

Mark Henninger
AVSForum

What the f***?!! ... it was really something else for all of us. There was a collective gasp when the technology was demonstrated... it feels like a big leap forward.

Wong Ren Hao
TechInAsia

I heard it through the earphones in exactly the same way I heard it via speakers, and it was nothing short of AMAZING.

Sherwin Loh
Geek Culture

MADE POSSIBLE BY SUPER X-FI ULTRADSP CHIP

As the world’s first, the SXFI chip is specially engineered to power the Super X-Fi technology, and is integrated into our entire range of SXFI products — allowing users to enjoy the award-winning audio holography conveniently in different form factors, and across devices and platforms.

HOW IT WORKS

Natural sound travels to our ears through a convoluted path as it bounces off all the surfaces in the room and your head, before reaching your ears. Super X-Fi recreates this path that is unique to each individual using complex algorithms and computationally intensive techniques to give you natural sound from headphones.

For the end users, it is as easy as taking photos of your face and ears with your phone. An AI engine then personalizes the sound just for you.

SUPER X-FI CERTIFIED HEADPHONES

Super X-Fi processing with certified headphones accounts and compensates for changes in audio output caused by the headphones to ensure audio reaches your ears as intended.

Any headphones that features our Super X-Fi Certified badge has been optimized for the use with Super X-Fi.

Super X-Fi Downloads

Get started with Super X-Fi audio holography with the required apps and software!

Super X-Fi Help and Support

Need assistance? Check out our help and support page for detailed setup instructions or browse through our dedicated FAQs.

Partnerships

Keen to become one of our corporate partners? Find out more about the partnership opportunities and collaborative works that we have for Super X-Fi.

VIDEO REVIEWS


CEO, Sim Wong Hoo on Super X-Fi Headphone Holography


“Super X-Fi has been a dream of mine since the 1990s, and has taken over twenty years of engineering sweat, tears and grit to realize this feat. And now to see how many have been blown away by its magical performance is something truly fulfilling for me on a personal level. I’ve never been so excited before in my whole life.”

Chief Architect, Lee Teck Chee on the Super X-Fi Invention


“Super X-Fi is a new renaissance in headphone audio; a technology where the science of sound brings the human listening experience with headphones to a whole enlightened level of realism, so amazing, it’ll be akin to magic.”

Bloomberg Business – A Steve Jobs Rival Who Hit Hard Times Makes Remarkable Comeback

Finance Minister of Singapore, Mr Heng Swee Keat on Mr Sim, and Super X-Fi Technology

The Sunday Times – Lunch with Sumiko
Creative Technology’s Sim Wong Hoo is back, with Super X-Fi getting rave reviews

ACCOLADES OF SUPER X-FI

14 AWARDS WON AT CES 2019

Mark Henninger (Senior Editor, AVS Forum -- the world's largest AVenthusiast forum site) was so impressed with Super X-Fi that he awarded it Best of CES 2018 and 2019.

He spoke with CEO of Creative Technology, Sim Wong Hoo, and shared that he was blown away by the Super X-Fi demo, and that it was the ‘Holy Grail’ of headphone audio. The demo involved listening to a high-end 5.1.2 multi-speaker system in a room, then when Super X-Fi-enabled headphones were put on, listeners experienced the exact same audio soundstage as they had heard a few moments before, this time just from two plain headphone drivers.

 

Excerpts of Mark Henninger’s report can be found at: www.sxfi.com/avsforum

“This amp has dramatically changed how I enjoy music: it’s fun to listen to high school classics with the amp activated, making it difficult to return to listening without it.”

Sound Guys

“The SXFI Air is one of the most compelling pairs of headphones at CES 2019.”

Techradar

“When we understood the concept of Super X-Fi, the results were nothing short of amazing. The headphones didn’t feel like headphones anymore. Creative definitely had many, many, many ‘wows’ coming from their suite at CES 2019.”

Overclock

“I was absolutely blown away by a demo of the final, shipping product at CES 2019. It 100% matched the positioning and perceived distance of the real 7-channel surround system in the room. Absolutely could not tell it was headphones and HAD to take them off to be totally sure.”

AVS Forum

“Smaller than a pack of chewing gum, the SXFI AMP is unique in simulating the sound of speakers, and the surround effect is far more convincing than any 7.1 headphone in the market.”

AV Mania

“Our minds were simply blown away when we heard what Holography can do for audio. This isn’t virtual surround, that stuff is so last year. This is true spacial audio processing and it comes on that tiny little dongle!”

Eteknix

“By processing your headphones’ signal in a way that makes your content sound like you were listening to an impossibly elegant home theater system, you can bring the theater experience with you wherever you go…”

Android Authority

“Few things in technology are guaranteed to bring you actual joy, but Creative’s Super X-Fi just might qualify for that list.”

PC World

“Few things in technology are guaranteed to bring you actual joy, but Creative’s Super X-Fi just might qualify for that list.”

PC World

“Creative gave voice to the personal computer when it introduced the first SoundBlaster sound card all those years ago. And now it makes a similar revolution by allowing headphones to faithfully reproduce the "holographic" sound.”

Aktualne

“Sure, plenty of headphones reviews will go on and on about a wide soundstage, but they'll stop that their tongues wagging and start their jaws dropping once they've heard Super X-Fi.”

Tech Buyer's Guru

“This is by far one of our favorite smiles to have ever crossed our face when it comes to audio.”

POC Network

“It’s like nothing I’ve ever heard before. Without Super X-Fi, music sounds flat. With the dongle, it actually sounds like you’re at the studio or a concert. This is the best thing I saw or heard all week at CES.”

WFMZ

“Super X-Fi headphone amp pretty much made headphones come to life.”

TechYesCity

Creative, with its Super X-Fi technology, won the WIPO IP Enterprise Trophy for the MOST OUTSTANDING OVERALL IP CHAMPION. WIPO is the World Intellectual Property Organization - the IP agency of the United Nations.

The IPOS Award for IP Champions - MOST INNOVATIVE is awarded to Creative for creating new products, services, or solutions that others have not thought of, specifically for its Super X-Fi technology that could be a game-changer for the headphone industry. IPOS is the Intellectual Property Office of Singapore.

MOVIES – SOUNDS LIKE YOU’RE IN A CINEMA
MUSIC – SOUNDS LIKE YOU’RE AT A LIVE CONCERT
GAMES – SOUNDS LIKE YOU’VE DROPPED INTO A BATTLEFIELD

The multi-award-winning Super X-Fi®
brings the magic of holography in audio, for headphones.

SUPER X-FI® FOR A PERSONALIZED AUDIO EXPERIENCE

makes headphones sound as good as the real thing

NORMAL HEADPHONE AUDIO IS CLAUSTROPHOBIC

Regular headphones pump sound directly into our ears. This sounds unnatural, claustrophobic and acoustically wrong.

SUPER X-FI RECREATES THE SOUNDSTAGE OF A SET OF SPEAKERS FOR HEADPHONES

Super X-Fi technology uses computational audio to recreate the listening experience of a high-end multi-speaker system in a professional studio, and delivers the same expansive natural experience - with the same original depth, detail, realism, and spaciousness - in headphones.

PERSONALIZED AUDIO FOR YOUR EARS

Super X-Fi leverages complex algorithms and computationally intensive techniques to custom fit audio, for every individual, through a sophisticated Head and Ear-Mapping process. For the end-user, It’s as easy as taking pictures of the ears and head. The end result is personalized sound, just for you.

FOR ALL TYPES OF CONTENT

All audio piped through SXFI series of products is capable of delivering the ground-breaking technology personalized to your ears. This includes even streamed content from Spotify, YouTube, Netflix, and more!

MOVIES

When you are watching movies or videos, Super X-Fi is capable of transforming them into a full-fledged, cinematic audio experience. Hear sounds and accurate positional audio cues like they were coming from speakers all around you, including the subwoofer, even though you’re wearing headphones. It’s like bringing a cinema’s sound system everywhere you go!

MUSIC

When listening to music with Super X-Fi, you will feel as if you were in the same venue as the artist. Hear the same expanded soundstage like you were at the live concert. Even mono tracks will suddenly sound glorious.

GAMES

Super X-Fi transforms all your headphone gaming content into a full-blown immersive cinematic audio experience. You will be transported into the thick of the action where you will hear explosions and gunfire all around you.

VOICE CONTENT

With Super X-Fi, spoken word content (such as phone calls, podcasts, and audio books) takes on a natural lifelike quality where you will feel as if the narrator was in front of you, instead of a voice trapped in your head. This allows your brain to absorb the message much easier without you suffering the effects of headphone fatigue.

SXFI SERIES OF SUPER X-FI PRODUCTS


CREATIVE SXFI® AMP

(FOR ANDROID, PC, MAC, PS4, & NINTENDO SWITCH USERS)

Super X-Fi Headphone Amp for Android Users

CREATIVE SXFI® AIR

(FOR IPHONE, ANDROID, PC, MAC, PS4, & NINTENDO SWITCH USERS)

Bluetooth and USB Headphones with Built-In Super X-Fi Technology for Personalized Audio Holography

CREATIVE SXFI® AIR C

(FOR PC, MAC, PS4, & NINTENDO SWITCH USERS)

USB Headset with Built-In Super X-Fi Technology for Personalized Audio Holography

EXPERT REVIEWS


...the results were nothing short of amazing. The headphones didn't feel like headphones anymore.

Few things in technology are guaranteed to bring you actual joy, but Super X-Fi might just quality for that list.

 

SXFI AMP has dramatically changed how I enjoy music... making it difficult to return to listening without it.

 

To bring this to a dongle that would work with any headphones and be super affordable, that's really the HOLY GRAIL of headphone processing technology.

Mark Henninger
AVSForum

 

What the f***?!! ... it was really something else for all of us. There was a collective gasp when the technology was demonstrated... it feels like a big leap forward.

Wong Ren Hao
TechInAsia

 

I heard it through the earphones in exactly the same way I heard it via speakers, and it was nothing short of AMAZING.

Sherwin Loh
Geek Culture

 

MADE POSSIBLE BY SUPER X-FI ULTRADSP CHIP

As the world’s first, the SXFI chip is specially engineered to power the Super X-Fi technology, and is integrated into our entire range of SXFI products — allowing users to enjoy the award-winning audio holography conveniently in different form factors, and across devices and platforms.

HOW IT WORKS

Natural sound travels to our ears through a convoluted path as it bounces off all the surfaces in the room and your head, before reaching your ears. Super X-Fi recreates this path that is unique to each individual using complex algorithms and computationally intensive techniques to give you natural sound from headphones.

For the end users, it is as easy as taking photos of your face and ears with your phone. An AI engine then personalizes the sound just for you.

SUPER X-FI CERTIFIED HEADPHONES

Super X-Fi processing with certified headphones accounts and compensates for changes in audio output caused by the headphones to ensure audio reaches your ears as intended.

Any headphones that features our Super X-Fi Certified badge has been optimized for the use with Super X-Fi.

Super X-Fi Downloads

Get started with Super X-Fi audio holography with the required apps and software!

Super X-Fi Help and Support

Need assistance? Check out our help and support page for detailed setup instructions or browse through our dedicated FAQs.

Partnerships

Keen to become one of our corporate partners? Find out more about the partnership opportunities and collaborative works that we have for Super X-Fi.

VIDEO REVIEWS


CEO, Sim Wong Hoo on Super X-Fi Headphone Holography


“Super X-Fi has been a dream of mine since the 1990s, and has taken over twenty years of engineering sweat, tears and grit to realize this feat. And now to see how many have been blown away by its magical performance is something truly fulfilling for me on a personal level. I’ve never been so excited before in my whole life.”

CEO, Sim Wong Hoo on Super X-Fi Headphone Holography


“Super X-Fi is a new renaissance in headphone audio; a technology where the science of sound brings the human listening experience with headphones to a whole enlightened level of realism, so amazing, it’ll be akin to magic.”

Bloomberg Business – A Steve Jobs Rival Who Hit Hard Times Makes Remarkable Comeback

Finance Minister of Singapore, Mr Heng Swee Keat on Mr Sim, and Super X-Fi Technology

The Sunday Times – Lunch with Sumiko
Creative Technology’s Sim Wong Hoo is back, with Super X-Fi getting rave reviews

ACCOLADES OF SUPER X-FI

14 AWARDS WON AT CES 2019

Mark Henninger (Senior Editor, AVS Forum -- the world's largest AVenthusiast forum site) was so impressed with Super X-Fi that he awarded it Best of CES 2018 and 2019.

He spoke with CEO of Creative Technology, Sim Wong Hoo, and shared that he was blown away by the Super X-Fi demo, and that it was the ‘Holy Grail’ of headphone audio. The demo involved listening to a high-end 5.1.2 multi-speaker system in a room, then when Super X-Fi-enabled headphones were put on, listeners experienced the exact same audio soundstage as they had heard a few moments before, this time just from two plain headphone drivers.

 

Excerpts of Mark Henninger’s report can be found at: www.sxfi.com/avsforum

“This amp has dramatically changed how I enjoy music: it’s fun to listen to high school classics with the amp activated, making it difficult to return to listening without it.”

Sound Guys

“The SXFI Air is one of the most compelling pairs of headphones at CES 2019.”

Techradar

“When we understood the concept of Super X-Fi, the results were nothing short of amazing. The headphones didn’t feel like headphones anymore. Creative definitely had many, many, many ‘wows’ coming from their suite at CES 2019.”

Overclock

“I was absolutely blown away by a demo of the final, shipping product at CES 2019. It 100% matched the positioning and perceived distance of the real 7-channel surround system in the room. Absolutely could not tell it was headphones and HAD to take them off to be totally sure.”

AVS Forum

“Smaller than a pack of chewing gum, the SXFI AMP is unique in simulating the sound of speakers, and the surround effect is far more convincing than any 7.1 headphone in the market.”

AV Mania

“Our minds were simply blown away when we heard what Holography can do for audio. This isn’t virtual surround, that stuff is so last year. This is true spacial audio processing and it comes on that tiny little dongle!”

Eteknix

“By processing your headphones’ signal in a way that makes your content sound like you were listening to an impossibly elegant home theater system, you can bring the theater experience with you wherever you go…”

Android Authority

“Few things in technology are guaranteed to bring you actual joy, but Creative’s Super X-Fi just might qualify for that list.”

PC World

“Few things in technology are guaranteed to bring you actual joy, but Creative’s Super X-Fi just might qualify for that list.”

PC World

“Creative gave voice to the personal computer when it introduced the first SoundBlaster sound card all those years ago. And now it makes a similar revolution by allowing headphones to faithfully reproduce the "holographic" sound.”

Aktualne

“Sure, plenty of headphones reviews will go on and on about a wide soundstage, but they'll stop that their tongues wagging and start their jaws dropping once they've heard Super X-Fi.”

Tech Buyer's Guru

“This is by far one of our favorite smiles to have ever crossed our face when it comes to audio.”

POC Network

“It’s like nothing I’ve ever heard before. Without Super X-Fi, music sounds flat. With the dongle, it actually sounds like you’re at the studio or a concert. This is the best thing I saw or heard all week at CES.”

WFMZ

“Super X-Fi headphone amp pretty much made headphones come to life.”

TechYesCity

Creative, with its Super X-Fi technology, won the WIPO IP Enterprise Trophy for the MOST OUTSTANDING OVERALL IP CHAMPION. WIPO is the World Intellectual Property Organization - the IP agency of the United Nations.

The IPOS Award for IP Champions - MOST INNOVATIVE is awarded to Creative for creating new products, services, or solutions that others have not thought of, specifically for its Super X-Fi technology that could be a game-changer for the headphone industry. IPOS is the Intellectual Property Office of Singapore.

MOVIES – SOUNDS LIKE YOU’RE IN A CINEMA
MUSIC – SOUNDS LIKE YOU’RE AT A LIVE CONCERT
GAMES – SOUNDS LIKE YOU’VE DROPPED INTO A BATTLEFIELD

The multi-award-winning Super X-Fi®
brings the magic of holography in audio, for headphones.

SUPER X-FI® FOR A PERSONALIZED AUDIO EXPERIENCE

makes headphones sound as good as the real thing

NORMAL HEADPHONE AUDIO IS CLAUSTROPHOBIC

Regular headphones pump sound directly into our ears. This sounds unnatural, claustrophobic and acoustically wrong.

SUPER X-FI RECREATES THE SOUNDSTAGE OF A SET OF SPEAKERS FOR HEADPHONES

Super X-Fi technology uses computational audio to recreate the listening experience of a high-end multi-speaker system in a professional studio, and delivers the same expansive natural experience - with the same original depth, detail, realism, and spaciousness - in headphones.

PERSONALIZED AUDIO FOR YOUR EARS

Super X-Fi leverages complex algorithms and computationally intensive techniques to custom fit audio, for every individual, through a sophisticated Head and Ear-Mapping process. For the end-user, It’s as easy as taking pictures of the ears and head. The end result is personalized sound, just for you.

FOR ALL TYPES OF CONTENT

All audio piped through SXFI series of products is capable of delivering the ground-breaking technology personalized to your ears. This includes even streamed content from Spotify, YouTube, Netflix, and more!

MOVIES

When you are watching movies or videos, Super X-Fi is capable of transforming them into a full-fledged, cinematic audio experience. Hear sounds and accurate positional audio cues like they were coming from speakers all around you, including the subwoofer, even though you’re wearing headphones. It’s like bringing a cinema’s sound system everywhere you go!

MUSIC

When listening to music with Super X-Fi, you will feel as if you were in the same venue as the artist. Hear the same expanded soundstage like you were at the live concert. Even mono tracks will suddenly sound glorious.

GAMES

Super X-Fi transforms all your headphone gaming content into a full-blown immersive cinematic audio experience. You will be transported into the thick of the action where you will hear explosions and gunfire all around you.

VOICE CONTENT

With Super X-Fi, spoken word content (such as phone calls, podcasts, and audio books) takes on a natural lifelike quality where you will feel as if the narrator was in front of you, instead of a voice trapped in your head. This allows your brain to absorb the message much easier without you suffering the effects of headphone fatigue.

SXFI SERIES OF SUPER X-FI PRODUCTS


CREATIVE SXFI® AMP

(FOR ANDROID, PC, MAC, PS4, & NINTENDO SWITCH USERS)

Super X-Fi Headphone Amp for Android Users

CREATIVE SXFI® AIR

(FOR IPHONE, ANDROID, PC, MAC, PS4, & NINTENDO SWITCH USERS)

Bluetooth and USB Headphones with Built-In Super X-Fi Technology for Personalized Audio Holography

CREATIVE SXFI® AIR C

(FOR PC, MAC, PS4, & NINTENDO SWITCH USERS)

USB Headset with Built-In Super X-Fi Technology for Personalized Audio Holography

EXPERT REVIEWS


...the results were nothing short of amazing. The headphones didn't feel like headphones anymore.

Few things in technology are guaranteed to bring you actual joy, but Super X-Fi might just quality for that list.

 

SXFI AMP has dramatically changed how I enjoy music... making it difficult to return to listening without it.

 

To bring this to a dongle that would work with any headphones and be super affordable, that's really the HOLY GRAIL of headphone processing technology.

Mark Henninger
AVSForum

 

What the f***?!! ... it was really something else for all of us. There was a collective gasp when the technology was demonstrated... it feels like a big leap forward.

Wong Ren Hao
TechInAsia

 

I heard it through the earphones in exactly the same way I heard it via speakers, and it was nothing short of AMAZING.

Sherwin Loh
Geek Culture

 

MADE POSSIBLE BY SUPER X-FI ULTRADSP CHIP

As the world’s first, the SXFI chip is specially engineered to power the Super X-Fi technology, and is integrated into our entire range of SXFI products — allowing users to enjoy the award-winning audio holography conveniently in different form factors, and across devices and platforms.

HOW IT WORKS

Natural sound travels to our ears through a convoluted path as it bounces off all the surfaces in the room and your head, before reaching your ears. Super X-Fi recreates this path that is unique to each individual using complex algorithms and computationally intensive techniques to give you natural sound from headphones.

For the end users, it is as easy as taking photos of your face and ears with your phone. An AI engine then personalizes the sound just for you.

SUPER X-FI CERTIFIED HEADPHONES

Super X-Fi processing with certified headphones accounts and compensates for changes in audio output caused by the headphones to ensure audio reaches your ears as intended.

Any headphones that features our Super X-Fi Certified badge has been optimized for the use with Super X-Fi.

Super X-Fi Downloads

Get started with Super X-Fi audio holography with the required apps and software!

Super X-Fi Help and Support

Need assistance? Check out our help and support page for detailed setup instructions or browse through our dedicated FAQs.

Partnerships

Keen to become one of our corporate partners? Find out more about the partnership opportunities and collaborative works that we have for Super X-Fi.

VIDEO REVIEWS


CEO, Sim Wong Hoo on Super X-Fi Headphone Holography

“Super X-Fi has been a dream of mine since the 1990s, and has taken over twenty years of engineering sweat, tears and grit to realize this feat. And now to see how many have been blown away by its magical performance is something truly fulfilling for me on a personal level. I’ve never been so excited before in my whole life.”

CEO, Sim Wong Hoo on Super X-Fi Headphone Holography

“Super X-Fi is a new renaissance in headphone audio; a technology where the science of sound brings the human listening experience with headphones to a whole enlightened level of realism, so amazing, it’ll be akin to magic.”

Bloomberg Business – A Steve Jobs Rival Who Hit Hard Times Makes Remarkable Comeback

Finance Minister of Singapore, Mr Heng Swee Keat on Mr Sim, and Super X-Fi Technology

The Sunday Times – Lunch with Sumiko
Creative Technology’s Sim Wong Hoo is back, with Super X-Fi getting rave reviews

ACCOLADES OF SUPER X-FI

14 AWARDS WON AT CES 2019

Mark Henninger (Senior Editor, AVS Forum -- the world's largest AVenthusiast forum site) was so impressed with Super X-Fi that he awarded it Best of CES 2018 and 2019.

He spoke with CEO of Creative Technology, Sim Wong Hoo, and shared that he was blown away by the Super X-Fi demo, and that it was the ‘Holy Grail’ of headphone audio. The demo involved listening to a high-end 5.1.2 multi-speaker system in a room, then when Super X-Fi-enabled headphones were put on, listeners experienced the exact same audio soundstage as they had heard a few moments before, this time just from two plain headphone drivers.

 

Excerpts of Mark Henninger’s report can be found at: www.sxfi.com/avsforum

“This amp has dramatically changed how I enjoy music: it’s fun to listen to high school classics with the amp activated, making it difficult to return to listening without it.”

Sound Guys

“The SXFI Air is one of the most compelling pairs of headphones at CES 2019.”

Techradar

“When we understood the concept of Super X-Fi, the results were nothing short of amazing. The headphones didn’t feel like headphones anymore. Creative definitely had many, many, many ‘wows’ coming from their suite at CES 2019.”

Overclock

“I was absolutely blown away by a demo of the final, shipping product at CES 2019. It 100% matched the positioning and perceived distance of the real 7-channel surround system in the room. Absolutely could not tell it was headphones and HAD to take them off to be totally sure.”

AVS Forum

“Smaller than a pack of chewing gum, the SXFI AMP is unique in simulating the sound of speakers, and the surround effect is far more convincing than any 7.1 headphone in the market.”

AV Mania

“Our minds were simply blown away when we heard what Holography can do for audio. This isn’t virtual surround, that stuff is so last year. This is true spacial audio processing and it comes on that tiny little dongle!”

Eteknix

“By processing your headphones’ signal in a way that makes your content sound like you were listening to an impossibly elegant home theater system, you can bring the theater experience with you wherever you go…”

Android Authority

“Few things in technology are guaranteed to bring you actual joy, but Creative’s Super X-Fi just might qualify for that list.”

PC World

“Few things in technology are guaranteed to bring you actual joy, but Creative’s Super X-Fi just might qualify for that list.”

PC World

“Creative gave voice to the personal computer when it introduced the first SoundBlaster sound card all those years ago. And now it makes a similar revolution by allowing headphones to faithfully reproduce the "holographic" sound.”

Aktualne

“Sure, plenty of headphones reviews will go on and on about a wide soundstage, but they'll stop that their tongues wagging and start their jaws dropping once they've heard Super X-Fi.”

Tech Buyer's Guru

“This is by far one of our favorite smiles to have ever crossed our face when it comes to audio.”

POC Network

“It’s like nothing I’ve ever heard before. Without Super X-Fi, music sounds flat. With the dongle, it actually sounds like you’re at the studio or a concert. This is the best thing I saw or heard all week at CES.”

WFMZ

“Super X-Fi headphone amp pretty much made headphones come to life.”

TechYesCity

Creative, with its Super X-Fi technology, won the WIPO IP Enterprise Trophy for the MOST OUTSTANDING OVERALL IP CHAMPION. WIPO is the World Intellectual Property Organization - the IP agency of the United Nations.

The IPOS Award for IP Champions - MOST INNOVATIVE is awarded to Creative for creating new products, services, or solutions that others have not thought of, specifically for its Super X-Fi technology that could be a game-changer for the headphone industry. IPOS is the Intellectual Property Office of Singapore.